This confirms the content direction for CUS for the rest of 2026: more real orders, more of the team behind them, and a sharper focus on the corporate and trade customers you want to grow.
The current content has created a trusted and recognisable presence for CUS. This confirms the direction for the rest of 2026, built around the business priorities agreed with the team and focused on the customers and order types you want more of.
CUS already has a lot going for it online. The next stage is about pointing that same consistency at the parts of the business that aren't coming through yet.
The feed currently shows what CUS sells more clearly than it shows:
CUS already has strong foundations to build content from, and none of it needs to be invented.
Content from here focuses on the three things that build trust fastest: what CUS actually delivers, who's behind it, and proof that it works.
Show who the order was for, what they needed, what CUS supplied and the finished result.
✦A meet the team series introducing each part of the business, like the sewing team, along with the knowledge and history behind CUS.
✦Use client photos, completed work and genuine Google reviews to build trust.
✦Products will still be featured, but wherever possible they should be connected to a real client, order or practical need.
Real client content only works if it's easy to capture and easy to plan around. Here's how that will run day to day.
CUS already has a customer database and a sign up form on the website that aren't being put to work. There's an easy win here through Mailchimp, alongside a simple way to grow Google reviews.